Would tourists be interested?
In the planning stages of the Visitor Tracking project we had no idea whether or not approximately 500 tourists would consent to participate. Would tourists allow us to track their every movement?! Would they even give us their attention long enough for us to convince them?! The team was sceptical: after all, we all know what it’s like to arrive after a flight, or series of flights, to a new destination, tired, stressed and keen to get away from the airport as quick as possible and get on with the holiday!
We considered advertising in inflight magazines, but it was too expensive. We considered sending staff to Sydney and Melbourne departure lunges to hand out flyers and “warm up” incoming tourists to the idea – those interested could then present themselves at our counter in the arrivals area at Hobart and Launceston Airports. After careful consideration, this option was dismissed, again because of cost.