Tourists to Tassie travelling in the dark

Time on Rdv2

The data that the visitor tracking project team has collected allows us to investigate tourist behaviour which may cause concern around safety, such as travelling long distances during the dark hours. As we break our data down into different demographic groups we can see whether particular groups of tourists are more likely to undertake this behaviour. This sort of information can then be helpful for the formulation of tourist information campaigns and for decision-making around infrastructure provision.

A number of tourists recruited to our project were recorded on the roads (including major highways) between the hours of 11pm and 6am. Between 2 am and 4 am only a couple of tourists were generally recorded on the road but after 4 am the number increased and by 6 am up to 20 tourists were reported on the road. Almost all tourists on the road after midnight were Australian residents but some overseas tourists were driving between 11 pm and midnight.


Understanding Social Media Use in the Sensing Tourist Travel Study

Brady Robards

The Sensing Tourist Travel project is about collecting data on how tourists move around Tasmania. As our earlier posts have demonstrated, this has primarily been through GPS data and surveys. Of course, many tourists are already ’sensing’ and recording their own travel, and ‘generating data’ on their trips through social media. People post photos, ‘check-in’ at locations they visit, tag travelling companions and businesses, write comments, and describe their trip as they go. As part of this project, we wanted to get a sense of how tourists used social media when they travelled. We had the following key questions:

  • What role does social media play in decision-making, before and during travel?
  • How do tourists record and share their experiences of travel with their networks on social media?
  • Does social media use change when people are away from home?
  • How might social media figure into the way people reflect on and remember travel after they return home?


10 day travel by primary reason for visiting Tasmania

Sorry for the slight delay with this post. We’ve been inundated with queries since our presentation to the Tasmanian Tourism Industry Conference yesterday (May 13th).

This animation displays the travel patterns for all 472 groups who participated in the study over the 10 day period.